If you aren’t using Instagram to market your business you are missing out.
Get the competitive edge by using this social media platform for your business’ social media strategy. Instagram is by far less competitive than Facebook and Twitter. By being amongst those savvy business owners to take advantage of this social platform, you gain an advantage over your competitors who are still sitting on the side lines. You can reach your target audience far easier than having your content get lost in the waves of Facebook and Twitter posts.
If you want to interact and connect with the crowd who are under the age of 30 then an Instagram account is necessary. About 37% of the individuals in the millennial generation use Instagram.
Schedule your posts
Your Instagram strategy is as strong as the content you post. A strong community via Instagram plays a central part of your brand identity as a whole. By sharing new content with your audience, you build a stronger connection and trust among your followers. Scheduling out Instagram posts in advance is a game changer when it comes to building your brand.
There are many tools to help you schedule your posts so that you can provide a flow of content even when you are busy running your business.
Instagram Live was just unveiled last year. Since then it has given business’ a unique opportunity to post current and engaging content. Being reactive while going live adds an element of relevance to your audience. By keeping a sharp eye on the content your audience shares, likes, and engages with you can interact with followers more authentically in real time.
Since both Instagram and Facebook have introduced a live feature, there has been numerous thought and industry leaders paving the way for brands to open up. Platforms without a live feature are now starting to fall behind the trends. Keeping your focus on keeping up and ahead of your competition using Instagram Live is the only way to give your brand the edge.
With Instagram, you get Insight. A business account on Instagram affords you valuable analytics. You have access to insights about the engagement and performance of your posts, photos, videos, and Instagram stories. As a business owner, this allows you to know what content your audience enjoys the most. All analytics gives you a view in the last 7 days. A few things you can see is how many followers you gained or lost, how many people did posts “reach,” how many times these people see your posts and even how many people clicked to contact your business. All this information will help you continue to make a stronger Instagram strategy.