British cosmetics firm Lush announced this week that it will closing several of its social media accounts. The company cited paying to engage with customers as one of the many issues it has with social media. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are …
5 marketing tips to grow your business on Instagram
Using social media for your business provides you with great opportunities to increase brand awareness and sales. Using a social media platform such as Instagram gives you an advantage of connecting with your customers and showcasing your products in a visually pleasing way. With more than 700 million active users, Instagram can provide you with …
4 tools to kick start your Instagram engagement
In 2014 I was tasked with writing a social media strategy to increase engagement across all our clients’ social media channels. This gave me an opportunity to have a good think about why they were using each platform and who their target audience was. Instagram was one of the least used but would prove effective …