If you aren’t using Instagram to market your business you are missing out. Get the competitive edge by using this social media platform for your business’ social media strategy. Instagram is by far less competitive than Facebook and Twitter. By being amongst those savvy business owners to take advantage of this social platform, you gain …
5 marketing tips to grow your business on Instagram
Using social media for your business provides you with great opportunities to increase brand awareness and sales. Using a social media platform such as Instagram gives you an advantage of connecting with your customers and showcasing your products in a visually pleasing way. With more than 700 million active users, Instagram can provide you with …
4 tools to kick start your Instagram engagement
In 2014 I was tasked with writing a social media strategy to increase engagement across all our clients’ social media channels. This gave me an opportunity to have a good think about why they were using each platform and who their target audience was. Instagram was one of the least used but would prove effective …
Strange Fruit: Branding fail
Branding is an essential part of any business and not something to be taken lightly. Naming your company is the first step in the branding process so it’s important to get it right as changing your company name later can be costly. An Austin, Texas Public Relations firm is finding this out the hard way. …
Going viral without Kim Kardashian’s assets
This is not a blueprint on how to make your content ‘go viral’; it’s a cautionary tale of why you shouldn’t try so hard. Every content creator dreams of having their content ‘go viral’ and many bloggers and video creators create a piece of work with that in mind. The problem is going viral isn’t …
Auto share your evergreen content with Tweetily
The Tweetily plugin for WordPress is a godsend for auto sharing your evergreen content. If like me, you have content that was written long before the current social media platforms were created, a lot of your content has probably gone unshared. If that content is able to stand the test of time (evergreen), then there’s …
Using Publicize to automate your social media marketing
Marketing your blog can be time consuming if you let it. It can also be seen as a chore if you aren’t a social media butterfly. Wouldn’t it be great if you could automate your social media marketing? Well you can! There are many tools to help you automate your social sharing and Jetpack’s Publicize …
Avoid the slippery slope of guest blogging
Guest posting/ blogging on someone else’s site is a great way to draw attention to your blog by putting some of your best content on a high traffic site. Guest blogging also provides a link back to your site, depending on the terms and conditions of that high traffic site. Some people will tell you …
How to look cool with Twitter Cards for WordPress
Have you ever wondered how newspapers and big entertainment websites have summaries of their stories in their tweets and you don’t. Well I’ve wondered on occasion and dismissed it assuming it was because they were verified Twitter accounts or big publications but I was wrong. These summaries or expanded tweets are called Twitter Cards and …
Stressing over search engine page results
In my attempt to restore this site to it’s former glory I let myself get bogged down with marketing my blog instead of actually writing. I worried about things that could only change with time like domain page rankings and Google PageRank and how the lack of them would affect how I appeared in search …
Pin YouTube and Vine videos on Pinterest
I’m really enjoying Pinterest. I just wish I could train myself to spend less time looking at cute cat pictures. I need to have a 30-minute rule or something. My time on Pinterest today was for research purposes, honest. Of course I liked and repined a couple of cat pictures but some fun has to …
Google’s Matt Cutts lists some effective methods for building links
Google’s Matt Cutts was asked: “Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5 effective ways of organic link building other than building great content?” Matt responds in this video and discusses some effective techniques for building links. Of course content is …