Even if you have a website for your business, you can still benefit from utilising the power of Facebook for business to drive sales. Running a Facebook page can help you reach new customers and connect with existing customers.
Many small to medium-sized business today have a social media presence on Facebook as it is proven to help the business meets its goals. As part of your marketing strategy, Facebook could be one of the most reliable channels on the internet to help you take your business success to the next level. Not to mention, there are billions of active users online using Facebook every day.
If you want to get the most of Facebook for your business and make it a part of your marketing arsenal, then consider these tips:
Paying for ads
Paid ads on Facebook are important because they allow you to reach the right people. And when it comes to the targeted campaigns, Facebook for business claims that they’re 89% accurate. Whether you want to target an audience that is the same as your current ones or target a completely new audience, Facebook can be very flexible.
Facebook ads are a cheap and effective way of reaching your target market and testing the waters is easy. For a small fee, you can create an ad, choose the type of customers you want to attract and let the ad run for a few days.
Posting regular and useful content
Content is very important so that you can drive traffic to your site. Many small businesses are using Facebook to do this. Posting useful and fresh content is vital to keep your audience engaged – and they should be posted on your page regularly. People love to see fresh posts that are interesting and appealing, so you better work on it.
If you have your content on your website, you can use Facebook to direct customers thereby providing them with a link. On Facebook, you can provide an overview of what that content in your site is all about so the audience is informed.
Thanks to the power of YouTube, more and more people love to watch moving objects rather than read text-heavy articles. Visual content has become almost a requirement rather than an option for various generations of consumers.
If you have the budget to make your content into a video, then you should. If you have blogs about tutorials, it would be beneficial to repurpose this content by turning it into a video so people can watch and replay until they understand. You have options to post your video content on Facebook – post it directly or provide them with a link to your videos on YouTube.
Talk to your customers
As any business knows, customers are at the heart of continued business success and good customer service is key to retaining customers. To maintain a relationship with your customers, be present on Facebook as often as possible and respond to customer queries in a timely fashion.
One of the biggest mistakes that marketers make is that they don’t give responses to their audience. If you want to maintain your standing, then communicate with them. Respond to their comments and if you like something they have said, don’t forget to click like. By engaging in this way, you can effectively monitor your business by knowing what people like and dislike about your products and services.
If you simply stick to having a website, there is a big chance that you’re losing out. For your small business, a social media presence is vital. Facebook has a big role to play in your marketing campaigns as it helps you reach the right audience, who is soon to be your customers. So, engage in Facebook today.