LinkedIn – what are the benefits for businesses and entrepreneurs?

Can entrepreneurs and businesses benefit from using LinkedIn? With over 252 million active users, the answer is definitely yes. Considering that LinkedIn is used for businesses to gather and share information, the lines between someone’s personal and professional life are less likely to be crossed. With LinkedIn, you are not only connecting with potential employees and collaborators, but you are also given a chance to clearly state what your business and missions are.

Businesses that post on this platform generate a public image as a trustworthy organisation. Not only that, it is an effective tool for recruiting new employees and gaining high-quality sales leads. LinkedIn provides a platform to tell your company’s story which grows word-of-mouth marketing.

Benefits of a LinkedIn account

If you own a business, you need to be on LinkedIn. Publishing content your customers engage with provides you with a chance to get honest feedback from the ground floor. Your new products and services will get an immediate jump start, you separate yourself from others in similar industries, you can easily search resumes for qualified potential employees, and improve your Google search rankings.

An eye on the competition

Entrepreneurs who use this social network not only get the benefit of explaining their service and products, they get to keep an eye on the competition. Getting up-to-the-minute information about your competitors will give you the proper chance to channel your resources accordingly.

Show your customers you care

Have you considered joining LinkedIn as your business? Members get a great avenue into getting customer feedback through regular posting and interaction. Showing your customers that you care, will give them a reason to stay even when they are not 100% satisfied.