Using social media for your business provides you with great opportunities to increase brand awareness and sales. Using a social media platform such as Instagram gives you the advantage of connecting with your customers and showcasing your products in a visually pleasing way.
With more than 1 billion active users, Instagram can provide you with a greater chance of promoting your products and services to your customers.
Here are 5 tips to grow your business on Instagram.
Follow your competitor’s followers
As a business, you should already know who your competitors are. If you want to grow your followers you should follow accounts that follow your competitors. This is true of any social media platform and is a sure-fire way of engaging with potential customers who have already expressed an interest in your products or services by simply following your competitor.
Work with the Instagram experts
Take time to learn all you can from the experts. There are many Instagram power users who keep up to date with the latest feature releases. These experts quickly find a way to make new features work for them.
By following these experts on Instagram and subscribing to their blogs, you can learn new ways and techniques in selling your products online. The experts can teach you effective methods of posting and sharing a product that is aligned with your marketing strategy. By employing these posting strategies your business can achieve great results in selling and acquiring more customers.
Showcase new products
Use Instagram to your advantage by focusing on showcasing new products. You could post and share information about the product and ask for feedback from your followers. This is a good way to measure consumer interest.
Use video to show how your products can be used. Instagram’s video posing capabilities is a great way to really bring your products to life for customers and future customers. Use video to get them excited about making a purchase.
Apply scarcity of the product
Applying scarcity makes people perceive limited quantities as more precious and valuable. Customers like to feel that what they are buying is special. Scarcity makes shoppers feel a sense of urgency to convert and take action so offering a product for a limited time can boost sales. This is one of the most effective marketing techniques you can use anywhere, not just Instagram.
Posting a video or an animated graphic of the product with a countdown timer will increase the sense of urgency, just remember to link to the product page to complete the conversion.
With people sharing their thoughts and opinions online every day for free, it would be beneficial if your customers wrote reviews or testimonials about your products. People are more inclined to trust the word of a buyer than they are of a business.
Instagram is a great platform wherein you could influence your followers to post or share the things they like about your products or services. You could run a competition encouraging your followers to say something nice about your brand or a particular product. By getting them to use a unique hashtag, all the testimonials can be viewed in one place. Other followers would see and read about your brand or product and become curious to purchase and use the products you are selling.