You have created a YouTube channel to promote your business or brand. Well, that is amazing! Congratulations on taking the first step. But the problem is, how to make your content stand out from the sea of content on YouTube. How to get views on your content? In 2020, over 500 hours of content was uploaded on YouTube every minute. The secret of a successful YouTube video is having a unique and exciting YouTube intro.
If someone clicks on your video, the video intro should get them to keep watching. This is why you need to make sure that the video intro makes the end goal of the video apparent right in the beginning. It’s straightforward, the viewer’s experience and understanding of your brand will be what they see and hear in your video. It includes your logo, colour palette, name, and your presentation. Video intro is what makes your brand recognisable, unique, and catches the viewer’s attention. Even the most fascinating and relevant video will not gain traction if the intro is not exciting. Nobody has the time to spend on content that feels dull or irrelevant.
Video introductions can break or make your success. They help to attract the target viewers and keep the wrong ones away. Video intros are the most-watched section of any video. Videos with a duration of under 90 seconds have a 53% retention rate on average, but videos of more than 30 minutes had only a 10% retention rate. Your videos need to impact the viewers into watching all of that you have to offer. Here is a guide that will help you make your video intros stand out.
What is a video intro?
YouTube intro is the virtual signature attached at the beginning of the video. It is the first thing that the viewers see after playing the video. It is very similar to a title sequence and works to set your video content’s tone, expectations, and personality. Furthermore, it is your chance to create a compelling first impression on viewers’ minds about how they feel about your content before clicking on the video.
How to create an interesting video intro?
What exactly makes your video intro stand out and do the job? You just can’t add a title sequence at the beginning of the video and expect it to excite the viewers about your content.
Here are some of the key actions which you need to do while creating and planning the video intro:-
Always keep the duration of your video intro in mind.
The ideal length for video intros is between 3 and 7 seconds. However, few high-performing video intros have gone up to 20 or 30 seconds, too. The tip here is that you create the video intro as long as you feel right according to your video. Don’t make it any shorter or longer than it needs to be. Try out various lengths and find what works out best for you!
In case your video intro gets too long, then you can snip off the intro to the ideal length, and you’re good to go! Just make sure the video intro length is below the 30-second mark, as almost 50% of the viewers stopped watching after the 30-second mark. This means that most of the viewers dropped off even before the main content of the video started.
Be clear and concise.
Creating a YouTube video intro is about the length and coming straight to the point. It’s one of the common mistakes that content creators make, too long to say or show what the video is about. It may be the music or different words, which may irritate viewers. Whether it’s voice-over or text, keep it straightforward and comprehensive. Complicated and pointless talks will make the viewers lose interest and patience.
Brand it- Create a signature feel and look.
Social media does a great job of getting the video to play automatically in users’ feeds and grab their attention. Mostly it’s with sound off. So, you need to focus on hooking them onto your video even when the sound is off. You need to have an interesting signature font or colour, logos, tagline, or brand name. Use it consistently in your video intro. Your viewers will start recognising your brand and associate with your video content.
How to make a YouTube video intro?
A few elements can be seen in the majority of the video intros. It may be in a different order, but you will indeed find them:
- Branding, colour overlay, logo, or a tagline
- Self-introduction
- Text overlay with a takeaway or main topic
- Teaser of the video content: It can be an image of the outcome like the final cooked dish in a recipe video or verbal like “In this video, you will see….”
Consider any video you like, and you will surely find at least one of the above elements or more. The reason is straightforward. A combination of these elements will make a great introduction video. You can use any YouTube intro maker and make video intro clear, short, and branded.
Just ask yourself these questions from your own video content’s perspective: –
- Which overlay, brand element, or colour can be used for your brand?
- How can you create a teaser line about the outcome of the video in your style and tone?
- How can you give a concise intro of yourself?
- Can you use on-screen text to make the intro more engaging and shorter?
When you find all the answers, try various combinations and options till you discover what works best for your YouTube video!
Conclusion: –
You have already put in so much effort and time to create videos, and now it’s time to take it to the next level and get your viewers to remember you and get them hooked to your videos. If there is an excellent introduction at the beginning, viewers will have a FOMO, which will hook their attention. This will lead them to watch, follow, and subscribe to your channel.
So, apply all the tips given above and have fun creating some awesome video intros!
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