Dear Diary Today is Friday 13 March. I don’t usually buy into the unlucky Friday the 13th bullshit but I’m making an exception today. The Covid19 epidemic has people moving extremely mad. I went …
4 basic techniques to build your email marketing campaign
Other marketing solutions may come and go, but email marketing will retain its position as an effective way to connect to your leads and nurture them. In this digital age, new marketing techniques …
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The importance of evergreen content
Blogs are important as they provide valuable information to readers who are looking for ways to solve their issues in life or answer niggling questions. And when it comes to blogging, there is a lot …
Avengers Endgame: Thor’s mental health issues
Avengers Endgame was an epic end to an 11-year story arc. Whilst some may have been disappointed with some of the plot points, I found the film on a whole to be very satisfying. There is one …
Game of Thrones – Daenerys was always going to be the Mad Queen
Following the penultimate episode of the final season of Game of Thrones many fans took to social media to condemn the ruination of their beloved character Daenerys Targaryen. Although many of us …
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Lush boldly announced it will close social media accounts
British cosmetics firm Lush announced this week that it will be closing several of its social media accounts. The company cited paying to engage with customers as one of the many issues it has with …
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Using landing pages for successful product marketing
When an ad, seen either on social media or via email, has piqued someone’s interest, it is crucial that the potential customer is directed to the product or page advertised immediately whilst you …
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Google Plus is shutting down
Google has officially started the process of shutting down and deleting all consumer accounts on its Google+ social network platform, What is Google Plus? Google Plus was launched in 2011 to …
Responding to complaints on social media
Social media is a powerful tool to connect with your clients and sell your products or services. It also serves as s great platform for you to have conversations with your customers and helps to raise …
Interview with author Gary Bloom
Gary Bloom is an author who's career I've been following for a while. Last year he released his book Olympus Union omnibus: Jovian Wars and this year he's working on a new exciting project. I've been …
Selling on Etsy – Is it worth it?
As a creative, you’d probably prefer to spend more time on your craft than marketing your goods and services. The prospect of having to manage your own eCommerce website maybe even less …
Are you using Instagram for business?
If you aren't using Instagram to market your business you are missing out. Get the competitive edge by using this social media platform for your business' social media strategy. Instagram is by far …