Other marketing solutions may come and go, but email marketing will retain its position as an effective way to connect to your leads and nurture them.
In this digital age, new marketing techniques are constantly being introduced to marketers as the next best thing but with so many changes on the internet, some of them become obsolete in a short space of time.
In the case of email marketing, it is still being used and is very effective for marketers to reach their target audience. Maybe you are not new to email marketing since it’s been around for a while, but the question here is: Are you using the right techniques to build your email marketing campaign? If you think you’re not, don’t worry here are some foolproof tips to get you started.
Identify email as an advertisement
If you are sending an email, you need to tell your subscribers who the email is from and what it’s about. This means having a clear subject line, letting the reader know what to expect from the content.
You must not deceive your subscriber base by disguising your marketing emails. You must Identify messages as an advertisement. You cannot use false or misleading header information or deceptive subject lines in your marketing.
Email marketing is all about building and maintaining a good relationship. Your subscribers have trusted you with their details, do them the courtesy of being upfront and honest in your dealings with them.
Always do a proofread
If you want to make a good first impression with the people you are targeting, then always make sure you spell check and proofread before hitting send. Use words that are understandable and light. Don’t be too pushy, instead make your lines interesting. Depending on your style, you can craft emails that are professional or friendly in tone. Make sure to avoid typo errors and other grammar mistakes that can affect your campaign. You should ask someone to read your emails to get a second opinion.
Don’t forget the links and CTA
The links and CTA (call to action) are very important as part of your email marketing. Once your subscribers understand where the email came from and what its subject is about, they will be willing to take that next step – looking at how to take action to reach you. You should include a hyperlink in your emails, which will direct the subscribers to your site or the focussed product page. And for the CTA, make it bold and highlighted so the readers know where to click.
Give something to get something
Even though the aim of your email marketing campaign is to sell your products or services, it’s a good idea to give something to your subscribers first. Before asking subscribers to purchase something from you offer them something of value first. It could be a PDF of helpful tips or a coupon code to encourage them to purchase something later. It’s important to ensure you are providing value at the start of the relationship and they will do the same later on.
Whether you are a seasoned email marketing professional or new to the business, these techniques are important in building trust and retaining your subscriber base, acquiring new customers, getting more traffic and increasing business sales.
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