• Skip to main content
  • Skip to header left navigation
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
  • Home
  • Books
All Geek Things and All She Wrote

All Geek Things

Random thoughts of a crowded mind

  • Reviews
  • Xena
  • Blog

General

  • Privacy Policy
  • Contact
  • About

Categories

  • Home
  • Features
  • Reviews
    • Loved you in this
  • TV & films
  • Xena
  • Pop culture
  • Business & marketing
  • Writing
  • Bookish
  • Random thoughts
  • Home
  • Features
  • Reviews
    • Loved you in this
  • TV & films
  • Xena
  • Pop culture
  • Business & marketing
  • Writing
  • Bookish
  • Random thoughts

Using an editorial calendar as part of your marketing strategy

26 March, 2021 by PashaO
app apple calendar computer
Photo by Pixabay on Pexels.com
133
SHARES
ShareTweetPinterestBufferWhatsappDiggRedditTumblr

An editorial calendar is a way to keep track of what content you want to produce, and when you want to produce it. You can use the calendar to plan your content marketing campaigns in advance.

Editorial calendars have been around for quite some time in print media such as newspapers and magazines. The calendars keep printing schedules consistent so publications can make deadlines and plan for the best content for their readers.

Because content marketing is a long-term strategy an editorial calendar is an important part of the process. Content marketing often involves multiple content producers, customers, and outside influencers. It can be difficult to keep track of all the stories you plan to develop and tell and all of the formats you plan to use.




Editorial calendars can be produced from an Excel spreadsheet that can be uploaded to Google for sharing with your team or if your website is built on WordPress, you can use one of several content calendar plugins.

The editorial calendar is much more than just a calendar with content assigned to dates. It should also contain the following:

  • name of content producer
  • the channel for the content
  • creation and publishing dates
  • meta tags
  • the customer persona the content is aimed at
  • metrics
  • call to action

Editorial calendars can help with effective communications by cutting down on duplication of work and requests for the same or similar content.  It’s all beneficial to see at a glance what assets have already been created for a campaign. This is very useful if you are extending a campaign as you may choose to reuse or adapt previously created assets.




In summary, editorial calendars are a good way to keep the whole team on track and can save time a lot of time in the long term.

Business and marketing

Reader Interactions

Leave a ReplyCancel reply

Sidebar

analytics text

Jetpack Stats new pricing module: What are your choices?

Unveiling pathways: Strategies for creatives to gain recognition

Spotify

Spotify’s balancing act: Celebrating wrapped success amid workforce reductions

Trending

  • Xena: Warrior Princess - Callisto Episodes
    Xena: Warrior Princess - Callisto Episodes
  • The evolution of musical episodes in television
    The evolution of musical episodes in television
  • Hercules and Xena the Dahak and Hope story
    Hercules and Xena the Dahak and Hope story
  • Cancelled too soon: Surface ‍
    Cancelled too soon: Surface ‍
  • Arrow casts Damien Darhk, Mr Terrific and Anarky for season 4
    Arrow casts Damien Darhk, Mr Terrific and Anarky for season 4
  • Babylon 5 - Grey 17 Is Missing
    Babylon 5 - Grey 17 Is Missing
  •  Babylon 5 star Jerry Doyle has died
     Babylon 5 star Jerry Doyle has died
  • Foundation: The masterpiece continues with Season 3
    Foundation: The masterpiece continues with Season 3

Socials

  • Twitter
  • YouTube

Copyright © 2025 · All Geek Things · All Rights Reserved