Pinterest has come a long way from being an online tool for people to share ideas and inspiration. With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network, so it’s unsurprising that they’ve joined other social media platforms in providing advertising services for businesses.
A good social media marketing strategy and good search engine rankings can boost engagement on your website but many marketers overlook the value of using Pinterest to pull in website visitors. Pinterest is more than a social media platform — it’s more like a search engine, like Google. With social media, users primarily connect with each other and share content. With 67% of Pinners saying they’ve discovered a new brand or product on Pinterest and 93% of Pinners using Pinterest to plan for purchases, advertising on Pinterest can increase your audience.
Pinterest Ads Manager is a simple, do-it-yourself ads tool designed for small and medium-sized businesses. It also includes a bulk editor, so businesses can manage multiple campaigns at once, and advanced measurement, so you can accurately track the impact of your Promoted Pins.
Promoted Pins can help to improve your business by providing pinned ads that are appropriate to your product or service.
A Pinterest Promoted Pins are the standard ad unit on Pinterest and are available to all Pinterest Ad Manager accounts. Similar to an organic pin, a promoted pin consists of a large image with a short text description below. The image is the most important element of the ad so you need to make sure it is on brand and eye-catching. A good idea would be to use your best performing image and swap out the link to a landing page of the product or service you want to promote.
To use Ads Manager, you’ll need to have a Pinterest business account. You can set up a new business account or convert your current account.
Pinterest ads cost benefits
Pinterest was once a much cheaper option than Facebook and Google. Its CPC rates are slowly increasing to catch up to them, however, Pinterest is still a better option for promoting evergreen content.
The longevity of content on Pinterest, whether organic or promoted, also far outweighs that of Google and Facebook. With Pinterest advertising, you get the free benefits of future saves and clicks from promoted pins that are saved while the ad was running.