With Twitter’s continued focus on expanding monetisation options for creators, the company has launched a Creator Dashboard which will help creators keep track of the income they’re making from various tools.
The company describes the new tool as one designed to help creators analyse how they make money on Twitter and how much they earn from monetisation features.
Twitter announced the feature via a tweet: “Introducing the Creator Dashboard a new way to help you view your earnings & track your Super Follow subscriptions over time. For now, we’re testing with some creators on iOS—can’t wait to hear what you think!”
In another statement the company said:
“The Creator Dashboard is a way for the creators who drive conversations on Twitter to track their estimated earnings from Super Follows and Ticketed Spaces. Creators can monitor the $50 minimum threshold required for payout and manage their estimated payment dates, which can take up to 90 days to deposit in a bank account.”
The feature is currently only available to iOS creators in the US with more than 10,000 followers who are participating in Ticketed Spaces and Super Follows.
The new dashboard can be accessed from the app’s Monetization tab.
This is part of Twitter’s growing monetization tools that have become an increasingly significant part of the app over the past year. They aim to provide supplementary income streams to creators impacted by the pandemic while also encouraging popular users to tweet more frequently.
Twitter has been rolling out several new features and tools to support creators on the platform. Over the past year, Twitter has added:
- Super Follows, which enables creators to set a monthly subscription fee (up to $9.99) for add-on options and exclusive content for fans
- Professional Profiles for businesses and creators, which provide more opportunity to promote your business and offerings in the app
- Ticketed Spaces for broadcasters, with 97% of any revenue generated going back to the creator
- On-profile tipping, which it recently expanded to include more payment options, which will enable users in more regions to accept payments
Twitter CFO Ned Segal said in a Twitter Space in mid-February that its users go to other services to actually make money. The issue, he said, stems from Twitter not being focused enough on creators.
Twitter’s competition includes TikTok, YouTube and Instagram. Adding monetisation features shows it is determined to help users to make money on the platform.
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