SeeHer, the leading movement dedicated to eliminating gender bias in advertising and entertainment, and Breakr, a music tech startup, have announced the launch of an accelerator program for emerging artists. Submissions for #HerBigBreakContest, a program for women artists, are now open through April 6.
SeeHer, a global movement of media, marketing, and entertainment leaders committed to ensuring accurate portrayals of women and girls in marketing, advertising, and media, is working to eliminate gender bias in music through its SeeHer Hear Her initiative. Through this new partnership with Breakr, a platform that seamlessly connects emerging artists and brands with influencers, the two entities hope to provide three female emerging artists with unique, compelling opportunities.
A panel of entertainment executives and high-profile influencers will help select three emerging women artists for the program. The artists will receive:
- Mentorship by key female music executives
- Opportunities for a live performance
- Coaching and insight on the development of influencer marketing campaigns
Mentors include artist Baby Tate; Dana Droppo, Senior Vice President, Head of Marketing, Billboard; Adrienne (Ada) Hopkins, Strategic Partner Manager, Top Creator Communities, YouTube; Amber Grimes, Executive Vice President and General Manager, Love Renaissance (LVRN); and Cori Gadbury, Director, Tour Marketing, United Talent Agency (UTA), among others.
“I’m excited to join Breakr and SeeHer in uplifting independent women artists in music. As someone who built their career independently, I know exactly how difficult it can be for women,” said Baby Tate. “I’m grateful for the opportunity to share what I’ve learned and help these women develop amazing careers!”
“At least half of the next generation of genius musicians out there right now are young women looking for a way in,” echoed Dana Droppo. “What a benefit to the world it will be when the industry corrects its gender bias.”
Statistics show that women artists in the music industry are severely underserved and overlooked. Less than 22 per cent of artists, less than 15 per cent of songwriters, and less than 3 per cent of producers were women in popular songs from 2012-to 2019. With the #HerBig Break accelerator program, Breakr and SeeHer will empower three independent women artists and foster business connections to help them achieve their music career goals.
“While women are getting more opportunities in front of and behind the mic, we know that there is still work that needs to be done to elevate them in the industry and create an even playing field,” said Jeanine Shao Collins, President, SeeHer. “Through SeeHer Hear Her, we are aiming to eliminate the gender bias in music. Partnering with Breakr, who understands the power of music marketing on this accelerator program, we hope to help propel three emerging women artists into the industry. We can’t wait to see what participants accomplish.”
“Some of the world’s most timeless classics are sung, produced, and written by women, yet, women are still very marginalised in the music industry,” added Anthony Brown, CEO at Breakr. “At the same time, brands are looking for new ways to connect with consumers and culture organically. We saw this accelerator as an opportunity to connect our artist community with the SeeHer movement to help close this gap. It’s a strategic imperative for Breakr to work with the world’s leading marketers to construct creative win-win solutions for independent artists, influencers, brands, and fans, broadly speaking.”
To apply to this program, emerging women artists must post a video of their musical talent on Instagram, Twitter, or TikTok with the hashtag #HerBigBreakContest, sign up for a Breakr account, and fill out the online application. Entrants must be 18+ and a legal US/DC resident. The submission process and the accelerator program can be found at www.musicbreakr.com/herbigbreak. Submissions close on 6 April 2022.