Having a strong presence on various social media platforms can be important in finding new clients, and in making sure customers keep coming back. Creating regular and engaging content is an essential job for any business, but it can be time-consuming, and it requires good organisational skills.
Relying on online tools to manage social media is the best way to assure content sharing is effortless and less tedious. Even better is the ability to manage all your channels from one platform
See it all with Hootsuite
Described as a Social media marketing and management dashboard, HootSuite is a powerful and useful application used for managing social channels and social media networks.
With it, it is possible to plan, create, and schedule all social media posts in one place. It allows access to more than 100 apps, and it goes as far as enabling the scheduling of videos on YouTube.
Because it allows posting on several platforms at once and makes it possible to schedule posts, Hootsuite will save you precious time. You can create extra content when it’s most convenient, and have it ready to be posted later.
The platform makes it easy to create consistent posts and to engage with users, and it offers the ability to have more than one person working on the same social platforms, at the same time. It simplifies the act of sharing work within a group, and it helps the team provide top customer service: with constant updates, it clearly shows which comments and queries have been replied to on which platforms, and which still need someone’s attention.
With an internal messaging system, delegating work is easy, and team members can contact each other at all times, independently of where they are located. It operates efficiently across different platforms on a computer (Mac, Windows, etc), and when you are working on your phone.
Another key tool it offers is a weekly analytics report. Analytics are essential to figuring out how to make your social media work for you. They provide all kinds of useful data, vital in helping you grow your social network.
Hootsuite keyword search
Keyword and Geocode searching are other great advantages of using this platform. With a keyword search, you can keep track of what people are saying about your company, allowing for more accurate decisions on what to change and improve, and what to keep. Geocaching lets companies search for words within a specified area: by knowing who is talking – and searching – for something, your company can create relevant interaction with prospective clients, to let them know the company can provide what they are looking for.
Hootsuite offers a 90-day trial so you can try it before you buy so why not give it a go. It is easy to use, efficient, and it saves time and hassle.