Using content marketing strategies in B2B emails

The purpose of content marketing is to attract attention to your product or services and create interest without making a sales pitch. Content marketing can help to create a brand image, change that image and get people interested in what’s on offer. Once you’ve produced this great content how can you use it to reach a wider audience?

The majority of B2B marketers are using content marketing on social media and on their websites but how can they use content marketing in their emails?

With 191.4 billion emails sent daily around the world, grabbing your customers’ attention with your message can be a shot in the dark. One of the most effective strategies emerging in global marketing is to use content marketing for your newsletters.

This handy infographic from Get Response, shows you how you can use content marketing in B2B emails.